How to Sell Supplements on Amazon UK
What to have in place before you list, the documents Amazon may ask for, how to write a compliant listing, and how to keep your listings live.
1. Before you start
Supplements are one of the most closely checked categories on Amazon. Amazon expects sellers to meet UK food law in full, and listings are removed when something doesn't match. Sort compliance out before you send stock, not after.
Have these in place first:
2. Approval and documents
Supplements can be a restricted category on Amazon. Depending on your account, the product and Amazon's current policy, you may need category approval before listing, or Amazon may ask for documents later, for example after a customer complaint or a routine compliance check.
What Amazon may ask for Where it comes from
- Clear images of every side of the label Your approved artwork and photos of the finished product
- Product specification and test results
Our Product Specification and Quality Report, and the Certificate of Conformity sent with your order, which carries the results for your batch
- A lab test of your finished product
- An independent accredited laboratory. We can supply samples from your batch for testing
- Food business registration Your local council
- Invoices from your supplier Our invoices for your order
- Manufacturer food safety certification Ask us; we can provide details of our food safety certification
- Proof of barcode ownership Your GS1 UK membership certificate
- Food business registration with your local council ☐
- GS1 UK barcodes registered to your business and brand name ☐
- A UK trade mark, registered or applied for, for Amazon Brand Registry ☐
- A compliant label, checked against our Label Requirements Guide ☐
- Product liability insurance ☐
- Your product file: approved label proof, specification and quality report ☐
Respond quickly
Amazon sets deadlines for compliance requests, and listings can be suppressed until you respond. Keep your documents together so you can answer within a day.
3. Barcodes and Brand Registry
Use your own GS1 barcodes. Amazon checks barcodes against the GS1 database, and the brand registered with GS1 must match the brand on your listing. Resold barcodes are a common reason listings are removed. See our Barcode Guide.
One barcode per product. Each size and flavour needs its own GTIN and its own listing or variation.
Join Amazon Brand Registry. It needs a UK trade mark and gives you control over your listing content, protection against other sellers changing it, and access to tools such as A+ content and brand reporting.
4. Writing a compliant listing
Your listing is advertising, so the same rules apply as on your label. Amazon reviews listings and removes those with non-compliant claims.
Do
Include the words food supplement and match the product name on your label.
Use only authorised health claims, with their conditions of use. See our Health and Nutrition Claims Guide.
Show the ingredients, directions, serving size and warnings exactly as on the label.
Use images of the actual product and label, so customers see what they will receive.
Keep every detail consistent across your title, bullet points, description, images and A+ content.
Don't
Claim the product prevents, treats or cures anything, or use unauthorised benefits such as "boosts immunity" or "burns fat".
Use "clinically proven", "doctor recommended" or "best on Amazon" without robust evidence.
Copy claims from competitors' listings. Many of them are not compliant.
Show a label in your images that differs from the product you ship.
5. Fulfilled by Amazon (FBA)
If Amazon stores and ships your stock, it has extra requirements for products with a best before date.
Every unit needs a readable best before date on the pack. We print the date and batch number on every tub, pouch and stick pack at packing.
Minimum remaining shelf life. Amazon sets rules on how much shelf life stock must have when it arrives, and removes stock before its date. Check the current FBA rules and plan your order sizes so stock sells through in time.
Scannable barcodes on every unit, and cartons prepared to Amazon's packaging and labelling rules.
Keep batch records of which batches you sent to Amazon, so you can act quickly if there is ever a problem.
6. Keeping your listings live
Watch your Account Health dashboard in Seller Central and act on any warnings straight away.
Answer customer questions and complaints quickly. Log complaints against the batch number and tell us about any that relate to quality.
Never offer incentives for reviews. Free products or refunds in exchange for reviews break Amazon's rules and can close your account.
Update your listing when your label changes, so images and text always match the product in stock.
7. Selling on Amazon.com (US)
Amazon.com has its own, stricter supplement policy, and US food law is different from UK law. Amazon.com requires supplements to be verified by an Amazon-approved third-party testing and certification organisation, and labels must meet US FDA rules. Our Supplement Facts panel is a starting point, but a UK label is not automatically compliant in the US. Get specialist advice before listing in the US.
8. Amazon launch checklist
Questions?
Email hello@makemysupps.co.uk or message us on WhatsApp on +44 7414 129170.
This guide is general information, not legal or regulatory advice. Amazon's policies change regularly; always check the
current requirements in Seller Central. You are responsible for your listings and their compliance.
- Food business registration in place ☐
- GS1 barcodes registered to your brand, one per product ☐
- Trade mark registered or applied for, and Brand Registry set up ☐
- Label compliant and product file ready ☐
- Category approval checked, and documents ready to send ☐
- Listing uses only authorised claims and matches the label ☐
- Product images show the actual label ☐
- FBA shelf-life rules checked against your best before dates ☐
- Batch records kept for stock sent to Amazon ☐
- Product liability insurance in place ☐
Ready to start your own brand?
Make My Supps packs white label supplements in the UK from just ten tubs, with label templates that already carry the statutory information. See how it works, read how to start a supplement brand in the UK, or try a sample pot for £4.99.